Christian Coachman


Christian Coachman CDT, DDS

Dr. Christian  Coachman graduated in Dental Technology in 1995  and in Dentistry at the University of São Paulo/Brazil in 2002.  He is a member of the Brazilian Academy  and Society of Esthetic Dentistry and of the American Academy of Esthetic Dentistry (AAED).

Moreover, Dr. Coachman attended the Ceramic Specialization Program at the Ceramoart Training Centre, where he also became an instructor.

In 2004, Dr. Coachman was invited by Dr. Goldstein, Garber, and Salama, of Team Atlanta, to become Head Ceramist of their laboratory, a position he held for over 4 years.

Dr. Coachman has been working with many leading dentists around the world as Dr Van Dooren (Belgium), Gurel (Turkey), Fradeani (Italy), Bichacho (Israel), Ricci (Italy) and Calamita (Brazil).

Currently he is the scientific coordinator of the e-learning website and works as a consultant for Dental companies and offices developing products and implementing concepts and has lectured and published internationally in the fields of esthetic dentistry, dental photography, oral rehabilitation, dental ceramics and implants.

Well Clinic Odontologia

Rua Bento de Andrade, 116

Sao Paulo-SP. Brasil 04503-000

Tel: 55-11-3887-7225


The DSD Concept

Smile Design, Team Work & Patient management.

Esthetic Dentistry is not only about technical skills or using state-of-the-art materials.

It is the way you visualize the disharmonies, the way you communicate all the issues with the team, the way you present the plan to the patient that makes the difference.

Learning how to master some digital tools and the process of Digital Smile Design (DSD) you will improve:

– Your esthetic diagnosis

– Your communication skills

– Your case documentation

– Your educational capabilities

– Your case acceptance

Become a complete clinician incorporating the DSD in your life. Everybody will see the difference!

Learning Objectives:

  1. Creating and effective, complete and attractive interdisciplinary treatment plan and presenting it to the patient.
  2. Understand the importance of facial analysis, the key for ideal smile design.
  3. Interdisciplinary communication tools.
  4. Easy and effective digital photography protocol.
  5. The role of Mock-ups and Wax-ups to improve the Smile Design process.
  6. Improving the Dentist/Patient communication.
  7. Digital tools to improve the Dentist/Technician communication.
  8. The digital Smile Design Concept (DSD)


Day 1 – Lecture and Computer demonstration


-Slide presentation: The Concept and case presentation


-Demo on the computer: Digital Smile Design for better understand the esthetic issues, improving the visualization of possible solutions, integrating different specialties and communicating with the patient.

-Easy and effective video production and patient interview.

-Treatment Planning session.

Day 2 – Computer Hands-on. The DSD step-by-step


-Basic Slide presentation tools

-Facial analysis and digital face-bow.

-Transferring the info from the facial photo to the intra-oral photo.


-Designing the teeth. White and Pink analysis.

-Digital Ruler. Making the digital measurements.

All the participants should bring their lap-tops. MacBook with Keynote-09 or PC with PowerPoint 2010.

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